Your audience is key to the ROI of your communication, ReachMark enables to upload your databases in a quick and easy way, any form of excel files can be uploaded, and then you can map your audience to the application using the integrated magical mapping tool. It is a tool that helps you map the fields of your excel sheet to the application in an easy and simple way, by which the application will identify your contacts' first name, last name, e-mail, etc and act in a personal way accordingly.