ReachMark's core reporting is centered around the contacts who have read your messages and then, more importantly, those who have taken action and click on links. ReachMark reports unique as well as total numbers for each statistic, giving you a full picture of the success of your campaign. Allowing you to understand what people are interested in reading about, and tailor your content to get the best response and most business. Lists of contacts that have opened or clicked through are then able to be imported to excel sheets and passed to your sales team for follow up.